Why Your Business Needs a Mobile App?

Sara Abu Atta
Mobile apps have become an essential marketing tool for businesses of all sizes, as they play a major role in increasing the engagement with clients, boost repeat visits, and enable a wide variety of online transactions, including the deployment of e-commerce transactions and loyalty cards. Adding to that apps give you the opportunity to push promotions and offers through push notifications feature, which leads to an increase in your sales. It also enhances the relationship between you and your clients in a world where fast response is appreciated by users. Last but not least, mobile apps helps to create awareness about your brand through the visuals and designs you deploy in your app icon and app design.

In case you’re still not sure why would need a mobile App for your business, here are the top 5 advantages of having one.

1) Stand Out From the Competition

Nowadays mobile apps for small and medium sized business are still uncommon, and this is where you can jump ahead of your competitors. Be the first in your field to offer a mobile app to your clients. They’ll be amazed by your innovating and developing strategy!

2) Create a Direct Marketing Channel

One of the main objectives of having a mobile app is creating a direct interaction with your clients. Your business information, products, services, user accounts, news feeds and much more is right at their fingertips. Also, through push notifications, you’re getting even closer to your clients as you will be able to promote and remind them with your special offers and services whenever needed.

3) Build Brand and Recognition

A mobile app for your business can greatly contribute to your brand awareness.
Think of it this way, a mobile app is like a blank billboard sign. You can do whatever you want with it. The best combination is to have a well branded and beautifully designed app and at the same time built with features that serve your clients’ needs.
According to the advertising rule “effective frequency”; hearing or seeing your brand approximately 20 times is what will get you truly noticed. Thus, the more clients are involved with your app the sooner they will tend to buy your service or product.

4) Be Visible to Customers at All Times

People these days tend to spend more time on their mobile devices. The fact that people are downloading apps all the time, being in the way can be an added value to your business, as human mind without realizing records the visuals it sees, especially if you had an eye catchy icon or app design.

5) Improve Customer Engagement

No matter what products or services you provide to your clients, they need an easy and fast way to communicate with you, or buy your service. Having a messaging feature within your app can make a big difference in the way you communicate with your clients. For example, apps that let you book a table in a restaurant, a room in a hotel or even food delivery using less than 6 clicks on their apps tend to sell more as people prefer to communicate with you via text or clicks rather than via phone calls.

If you are ready to have your own mobile app and take advantage of its benefits, contact us at and we will help you build it.